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Brand Storyteller & Marketing Strategist

Company: Karma and Luck
Location: Las Vegas
Posted on: September 14, 2019

Job Description:

Karma and Luck is the home for spirtual jewelry and home decor from around the world. We are uniting cultures by sharing beliefs, lifestyles and experiences of the far east, the middle east and beyond by celebrating the cultures together.--Please visit our website at for more information.The Chief Marketing Officer is an integral member of the Executive Management Team and is responsible for all activities related to conceptualizing and implementing marketing strategies which included but are not limited to brand campaign strategy, media engagement, public relations, social media, and external communication. This individual will be seen as the brand ambassador and will also be responsible for achieving marketing targets with respect to brand recognition, familiarity and equity. The Chief Marketing Officer will also interact closely with other department leadership such as Sales, Human Resources, Operations, Finance, Product Development, etc. to deliver required materials and assets. The position is responsible for hiring, educating, and directing the day-to-day activities of the marketing staff and multimedia team. The VP of Marketing is also responsible for managing the relationships of supporting agency partners engaged to deliver the execution of the company's brand strategy. Essential Duties and Responsibilities Serve as VP , CMO , or Brand stratigist in the company, providing leadership in the area of marketing strategy .Assess team members and evaluate capabilities to provide the needed marketing skill sets and tactical disciplines necessary to carry out the overarching marketing strategiesOverseeing and provide direction to market research studies and competitive analysisEnsure all marketing communications are coordinated and support the strategic marketing planActively engage, cultivate, and manage media relationships either as the primary contact or in a supporting role to any other employee who may be required to interact with the mediaExercise judgment to prioritize media opportunities and prepare talking points, speeches, presentations and supporting material as neededManage the overall company marketing budget.Deliver marketing plan in a fiscally responsible manner and within the budgetary guidelines set forth by senior management.--Manage media spend and optimize towards company KPIs - CPA & ROIThought leadership within the Education Publishing industryExcellent communication skillsStrategic mindset with the ability to make difficult decisionsWell versed in SEO, web analytics and digital marketing strategies and tacticsStrong foundational understanding of MDM and CRM tools and strategiesStrong analytic and project management skillsOversee external facing activitiesResponsible for internal video production teamResponsible for website content and relevanceContinuously improve online marketing, thought leadership (where is the customer going, what are they downloading, etc.) and drip campaignsResponsible to plan and execute Customer Advisory Council meetingsResponsible for customer advocacy programsDevelop planned and strategic events, conferences and trade shows which includes planning, guest speakers, and booth logisticDemonstrate strong client focus and ability to build relationships effectively and quickly establishing trust, respect, and communicationMake data-driven decisions with the capacity to experiment and adaptProvide continuous team learning and improvementShow an in-depth knowledge of corporate governance and general management best business practices Qualifications BS Degree in Marketing, Communications, or relevant fieldPrefer 5 years of leading Marketing teams at the executive levelProven work experience in marketing with demonstrable experience in designing, implementing and executing successful marketing, public relations, social media and communications campaigns

Keywords: Karma and Luck, Las Vegas , Brand Storyteller & Marketing Strategist, Accounting, Auditing , Las Vegas, Nevada

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Brand Storyteller & Marketing Strategist
Description: Karma and Luck is the home for spirtual jewelry and home decor from around the world. We are uniting cultures by sharing beliefs, lifestyles and experiences of the far east, the middle east and beyond (more...)
Company: Karma and Luck
Location: Las Vegas
Posted on: 09/14/2019

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