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VP Loyalty Marketing

Company: Bellagio (MGM Resorts - Las Vegas)
Location: Las Vegas
Posted on: December 5, 2019

Job Description:

Location:Las Vegas, Nevada The Vice President Loyalty Marketing is responsible for driving the strategy, implementation and longevity of our M life loyalty program. This position is also responsible for increasing loyalty program revenue and stimulating ongoing customer engagement and satisfaction. To be successful in this role, the Vice President Loyalty Marketing will leverage partnerships that drive value to members, with the goal of maximizing customer acquisition and active member base. All duties are performed in accordance with departmental and MGM Resorts International policies, practices and procedures as well as within the framework and intent of the Mission Statement. PRINCIPAL DUTIES AND RESPONSIBILITIES: - Oversee the development of strategies that generate incremental spend, drive customer loyalty and increase brand awareness. - Evaluate and make recommendations on opportunities to expand loyalty program to non-gaming customers as well as the potential for a long term loyalty platform. - Drive innovative and progressive strategies to make M life engagement self-service. - Partner with new properties to onboard and operationalize the M life program. - Drive a holistic customer acquisition approach that leverages multiple channels. - Collaborate closely with cross-functional teams, including direct marketing, brand marketing and media to maximize customer acquisition, awareness and engagement. - Oversee the educational methodologies for new members on program value proposition and benefits at sign-up and throughout the member life-cycle. - Drive existing partnership strategy and evaluate new partner proposals. - Partner closely with Enterprise Analytics to forecast and analyze key customer statistics and trends for the M life Credit Card P & L. - Develop new program ideas and member enhancements as well as ensure business requirements and use cases are documented. - Other job related duties as requested. MINIMUM REQUIREMENTS: - Bachelors Degree in a related field. - 15 years of senior level experience in marketing at Fortune 500 companies; or equivalent education and experience. - Previous experience of working within a large matrixed organization PREFERRED: - Masters degree. - Previous experience running a loyalty program for a Fortune 500 retailer, airline or hospitality company. CERTIFICATIONS, LICENSES, REGISTRATIONS: - Valid Nevada Gaming Registration

Keywords: Bellagio (MGM Resorts - Las Vegas), Las Vegas , VP Loyalty Marketing, Advertising , Las Vegas, Nevada

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