Content Marketing Strategist - USA Virtual/ Work from Home (WFH)

Company: Alight Solutions
Location: Las Vegas
Posted on: November 19, 2021

Job Description:

Our storyAt Alight, we believe a company's success starts with its people. It's why we're so driven to connect passion with purpose. Our team's expertise in human insights and cloud technology, allows companies and employees around the world to transform and thrive. With a competitive total rewards package, continuing education and training, and tremendous potential with a growing global organization, Alight is the perfect place to put your passion to work.Join our team. Because transformation takes a workforce. Learn more at . Alight is looking for a Content Marketing Strategist to join the Alight marketing team. This colleague will be responsible for directing and overseeing the Company's content strategy for our U.S. focused health and wealth business. Key Job Duties and Responsibilities:As a member of a global content marketing team, this colleague will work closely with the leaders of product marketing and field marketing to develop a global content strategy, including compelling themes, messages and campaign structure that resonate with personas and journeys. This person will also work closely with leaders in the business to define content needs and fill gaps. The role will play an essential part of continued success of the Alight brand and demand generation engine.

• Support the Alight global GTM strategy on the delivery of content marketing programs, strategies, campaigns and content, working closely with thought leaders, brand and digital teams and with product and field marketing teams.
  • Develop a strategic approach to campaign structure and content development. Manage and direct a network of contributors and agency partners.
  • Develop a campaign and content calendar across all markets, personas, and journeys.
  • Measure campaign effectiveness across channels. Review key metrics and optimize content. Provide ongoing reporting, recommendations.
  • Define and manage keywords and topical assignments to writers and creatives.
  • Help plan and develop a governance structure to ensure it's clear, compelling and consistently on strategy/adhering to the brand expression/tone/voice.
  • Collaborate with brand and creative teams to help shape narratives/experiences that inspire and influence target audiences.
  • Work internally, across departments, to expand our content footprint.Education and Experience:
    • 8 years working on a global marketing organization, at least 4 of which involve working on a content team with increasing responsibility
    • Experience working in a global, B-to-B organization
    • Experience building personas / journeys and successful campaigns and content initiatives
    • Experience measuring campaign and content effectiveness
    • Experience publishing digital content
    • Bachelor's degree in a relevant area required
    • Strong project management skills, very organizedKey Attributes of the Individual:
      • Proactive, curious, self-motivated
      • Proven ability to work under pressure
      • Has a background in understanding of how to tell compelling stories
      • Has the aptitude and instincts for UX
      • Desire to continually develop new skills
      • Takes initiativeBy applying for a position with Alight, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Alight's employment policies. Background checks may include some or all the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position.Our commitment to Diversity and InclusionAlight believes diversity should be visible, valued, and sustained throughout the organization. And we're committed to enabling an inclusive culture of belonging that engages all colleagues and grows the diversity of our talent to proudly represent the clients and communities we serve. As an affirmative action employer, we adhere to the principles of equal employment opportunity in the workplace as defined in our diversity policy statement. Diversity Policy StatementAlight does not discriminate against anyone based on sex, gender, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state or local law. In addition, we take affirmative action to employ and advance in employment qualified minorities, women, disabled persons, disabled veterans and other covered veterans.Alight provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities and sincerely held religious beliefs, practices and observances, unless doing so would result in undue hardship. Applicants for employment may request a reasonable accommodation/modification by contacting his/her recruiter.Authorization to work in the United StatesApplicants for employment in the United States must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Alight.Note, this job description does not restrict management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.#LI-RemoteWe offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.
        Colorado Equal Pay for Equal Work Act Statement. Please note, offers are being determined on an individual basis. Alight takes into consideration the candidate's experience, education, certification/credentials, market data and internal equity. The estimated minimum salary for this role is $69,100.00/year (full-time). In addition to the base salary, this position may be bonus eligible. For specific benefit details, please visit this URL: https://bit.ly/Alight-Benefits
        DISCLAIMER:
        Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.Alight Solutions provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law. Alight Solutions is committed to a diverse workforce and is an affirmative action employer.CategoryMarketing ManagersEducationBachelor's DegreeExperience8 to 20+ yearsJob typeFull time

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