Digital Marketing Specialist

Company: Life is Beautiful
Location: Las Vegas
Posted on: November 22, 2021

Job Description:

Life is Beautiful is looking for a Digital Marketing Specialist responsible for implementing, managing, and analyzing high performing digital strategies across email, mobile, website, paid media, and more. The Digital Marketing Specialist is responsible for maintaining an integrated digital ecosystem and managing the entire digital path to purchase from awareness to purchase and beyond. This role is integral to the integrated marketing process and will work closely and collaboratively with members of the marketing team to support festival and organizational objectives. The ideal candidate demonstrates strong knowledge of digital marketing channels and concepts, is technologically-savvy, and possess systematic and strong critical thinking and problem solving skills. Duties and Responsibilities * Oversee and manage the entire digital path to purchase from awareness to purchase and beyond. * Responsible for nurturing a customer into a lifelong fan and supporter. * Manage and collaborate closely with other agencies and vendors to execute changes and updates to our digital products and services. * Lead creation and execution of all email marketing campaigns and automations. * Ensure optimized delivery of emails through proper email design, spam-testing, blacklist monitoring, domain monitoring, and CRM management. * Lead mobile SMS and push notification strategies and coordinate with vendors to deploy and execute various campaigns. * Grow our first-party data through various paid media campaigns, engagement campaigns, contests, and giveaways by providing continuous value to our customers and fans. * Maintain our customer database through routine data cleanup, grooming, and segmentation. * Develop a Rollout and execution strategy for mobile app and coordinate updates with mobile app developer. * Manage all digital tracking and marketing pixels through Google Tag Manager. * Manage links, shortcodes, and UTM tracking parameters for all marketing campaigns. * Compile and aggregate data from various sources to provide up-to-date and real time analytics and reporting to the wider company. * Consistently provide the company with actionable insights and reporting. Requirements * 2+ years of experience in marketing, social media marketing, internet marketing or related fields. * Bachelors Degree in Marketing, Communications, or related fields. * Technologically-savvy and has experience utilizing various marketing tools including email marketing software, CMS software, Google Marketing Suite, Amazon Web Services and others. * Working knowledge of website development, HTML, CSS, and JavaScript languages. * Systematic and strategic critical thinking and problem solving skills. * Great interpersonal and communication skills. * Drive for personal and career growth along with the growth of the business. * Experience in Music, Live Entertainment, and Events is a plus. Benefits * Competitive Salary * Full benefits including medical, dental, and vision * 401k Matching (100% on 6% match) * Unlimited PTO * Ability to work remotely * A positive work/life balance

Keywords: Life is Beautiful, Las Vegas , Digital Marketing Specialist, Advertising , Las Vegas, Nevada