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Email Marketing Manager

Company: Hunter Hamilton
Location: Las Vegas
Posted on: June 25, 2022

Job Description:

We are working with a client that is looking for an Email Marketing Manager. - -The Email Marketing Manager is responsible for managing and building the overall email marketing strategy. The Email Marketing Manager will collaborate and build relationships with key players to make sure that each email campaign obtains the resources it needs for success. The goal of this position is to develop, coordinate, and execute our monthly email contact strategy and the plans to accomplish that. Day to day, he or she would provide performance reports, coordinate content, and track results.

Responsibilities:
--- Manage email marketing calendars and support various departments to ensure deadlines are met and departmental goals are achieved
--- Coordinate with the content and creative teams in development of compelling content for email
--- Develop strategies and innovative email marketing techniques to improve key email performance indicators including but not limited to list growth, open rates, click to open rate, conversion rates, RPME and revenue
--- -Segment lists based on behaviors like past email engagement and website interactions
--- Monitor and maintain deliverables for the Vendor Marketing Program
--- Create email sequences that specifically target segments/customers in their buying funnel --- Analyze campaign results and recommend improvements to achieve campaign objectives
--- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
--- Implement and understand hard deadlines, timetables, and schedules for email marketing campaigns
--- Conduct market research and identify email marketing trends
--- Monitor and report on campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
--- Provide recommendations to the Director of Marketing to improve email program/product effectiveness to the potential consumer
--- Live by a continuous improvement program
--- Stay on top of the latest developments in email marketing field
--- Perform other duties as assigned or required.

Job Specifications:
--- Education: Associate degree or equivalent in Marketing, Advertising, Business, or related field.
--- Experience: Minimum 3-5 years of related experience preferred.
--- Specific Skills: Ability to understand the needs of our customers, both internal and external. Independent self starter with strong project management skills. Proficiency in reporting using Excel. Ability to work both independently and as a team in a fast-paced environment. Well-developed time management and organizational skills to handle multiple projects and deadlines. Strong communication skills to be able to verbally present concepts, metrics, and performance. Ability to receive and respond to constructive criticism. Ability to work cross functionally with teams to create one voice for marketing. Understanding of marketing tools for market research and identifying trends. Continuous improvement mindset to always be learning and improving yourself and the business.
--- Specialized Knowledge, Licenses, Etc.: High proficiency in Excel. Familiar with Adobe Creative Suite and Google Analytics
This person will manage two Email Marketing Specialists and be responsible for the email marketing efforts for the company. Being an online eCommerce company, email marketing campaigns and efforts are very important and make up a significant part of the revenue.
Looking for someone who has some management experience.
Experience in email marketing, analyzing data of marketing campaigns, and using data to make decisions.


About Hunter Hamilton

Hunter Hamilton is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact us. Hunter Hamilton is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.

All employees are directed to familiarize themselves with this policy and to act in accordance with it. All decisions with respect to employment matters and other phases of employer-temporary employee relationships will be in keeping with this policy and in accordance with all applicable laws and regulations.

Keywords: Hunter Hamilton, Las Vegas , Email Marketing Manager, Advertising , Las Vegas, Nevada

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