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Content Marketing Director

Company: Prime Trust
Location: Las Vegas
Posted on: September 22, 2022

Job Description:

Job Brief
Prime Trust is seeking a director of Content Marketing to build our content strategy and resource library for demand generation, sales enablement, seo/organic performance, website marketing, and field marketing. In this role, you will report to our head of brand marketing.
The ideal candidate will embody a player/coach mentality, as they build out the content discipline including building out a bench of both full-time and freelance writers and content marketers.
You will also have the opportunity to collaborate across the company, including business development, product, security, operations, engineering, and innovation - this role will have direct exposure to and the opportunity to work with company leadership.
Job Responsibilities

  • Work with our head of brand marketing and communications to develop a content roadmap that build Prime Trust brand and covers the content needs for all demand generation, website/organic search, tradeshow / events, and other marketing initiatives.
  • Deliver robust content to support two key outcomes:
  • Prime Trust as the go-to: Make Prime Trust the place to go to learn about financial infrastructure and our products in a way that is easy to understand and approachable.
  • Crypto Education: Create a "crypto 101" strategy that helps a mainstream, non-technical audience (including Wall Street, journalists, policymakers, regulators) understand the space.
  • Analyze content performance and use insights to produce better content and stay ahead of market needs.
  • Own social media management until a social media manager starts
  • Manage a team of strategic talented storytellers committed to publishing a regular stream of content that educated, informs and inspires a range of audiences with regard to financial infrastructure and the Prime Trust mission.
  • Align with Sales, Product, Security and other teams on roadmap for content needs and delivery
  • Work with our head of creative on the design and visual assets needed to execute content collateral
  • Collaborate with our head of communications on messaging and presentation needs
  • Show curiosity and stay involved in constantly evolving our understanding of our customers, starting with our core priorities
  • Research competition, and develop strategies to strongly position Prime Trust as the go-to for financial infrastructure for digital asset innovators.
  • Achieve quality work that meets our goals while being distinctive in the industry.
  • Effectively guide teams to the strongest creative and messaging solutions.
  • Stay current on finance, business, crypto, web3 news
  • Execute on above mentioned roadmaps to achieve KPIs

    Experience and Skills:

    • 7+ years experience as a writer and developing content to support marketing strategy
    • 2+ years experience building, managing and running content strategy and operations, preferably in a technology environment.
    • 2+ years experience crafting SEO strategy and executing SEO-led content
    • Proven work experience managing content strategy globally with a campaign-based, insights led approach and a portfolio to back it up.
    • Mastery of multiple form factors - video, podcast, long-form, short-form, social.
    • Excellent writing, communication, presentation, and collaboration skills
    • Ability to thrive in a fast paced, startup environments, achievement-based environment
    • Ability to motivate and lead others in the development and execution of content projects
    • Ability to direct and manage external teams and agencies
    • Experience with crypto, blockchain, fintech, or finance a plus


      • Bachelor's degree required, background in journalism, marketing, business

        Benefits -Flexible PTO/Paid holidays/401(k)/Health, Dental, and Vision insurance for employee and dependents, which is currently 100% paid by the company, after the first of the month following date of hire/connectivity service reimbursement up to $100 per month (which includes work related cell phone, WiFi, etc.)

Keywords: Prime Trust, Las Vegas , Content Marketing Director, Advertising , Las Vegas, Nevada

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