Executive Director of Far East Marketing - Asia

Company: MGM Resorts International
Location: Las Vegas
Posted on: April 17, 2024

Job Description:

Our Company has one exciting mission: To entertain the human race and provide an unforgettable escape. Delivering excellence for our guests, and contributing to building and sustaining our communities, requires collaboration from diverse teams of world-class talent. Our iconic MGM Resorts brands offer a wide variety of exciting career opportunities, each with access to unlimited growth.PRIMARY PURPOSE:It is the responsibility of the Executive Director Marketing to drive and generate incremental visits from casino customers and provide excellent customer service.

• Determine and evaluate customers' casino activity to provide corresponding incentives and authorize or approve medium amount of allowance (room, food, beverage, events tickets, promo chips, free play, airfare, or discounts).
• Drive incremental business and maintain customer base to increase casino revenue and the property's customer development efforts.
• If authorized, grant medium amount of marker authorization limits to qualifying customers.
• May use authorization to grant medium amount of marker authorization limits to qualifying customers.
• Demonstrate a player development skillset by engaging new and inactive customers.
• Makes critical business decisions regarding customer credit lines, allowances, and comps while managing customers to a profitable level.
• Work in conjunction with Casino Marketing, Marketing Executives and property personnel to assist and facilitate qualified in-house casino customers.
• Maintain highly confidential casino customer information by enforcing the privacy of all guests and limits requests for information about such guests in accordance with company policies.
• Attend special event functions when appropriate to promote marketing strategy and greet customers.
• May attend quarterly Receivable Meetings to provide updates to the Corporate Finance group.
• Resolve customer disputes and complaints to the satisfaction of the customer and the company.
• Comply with all laws, Title 31 and attend all mandatory compliance and training sessions.MINIMUM REQUIREMENTS:
  • Bachelor's degree or equivalent experience.
  • Eight (8+) years of prior relevant experience in casino marketing

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