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Social Media & Marketing Lead

Company: UNIFY Financial Credit Union
Location: Las Vegas
Posted on: May 19, 2019

Job Description:

Overview: UNIFY Financial Credit Union is one of the nations largest 100 credit unions with a reputation for being financially sound and growth-oriented. Were expanding rapidly to meet the needs of a growing member base. At UNIFY, our team members work together to strive toward a common goal, providing superior service to our members. In doing so, we promote a culture where your ideas matter, your growth matters, and you matter. We encourage all team members to challenge and encourage themselves and their teammates to work smarter and to be more successful Summary: Responsible for developing, creating, overseeing and monitoring all online social channels for Credit Union. Knowledgeable of social media industry, channelsincluding new trends and how to optimize content that is engaging for each channelfinancial industry practices and reputation management online. Assists and executes market development projects including, direct mails, emails, activations, and support as need be. Responsibilities:

  • Works with vendors to develop content calendar including promotions and contests for approvals by appropriate stakeholders. Leverages and incorporates credit union activities to build brand and fulfill UNIFY mission statement.
  • Monitors and works with other departments to respond to online comments promptly to resolve issues and manage online image of credit union.
  • Tracks and adjusts online postings to increase followers, engagement and shares. Suggests leveraging social tools to assist in marketing efforts.
  • Works with social media vendors in increase UNIFY brand awareness and support marketing objectives. Leverage and develop digital content to achieve organization goals. Maintains a strong knowledge of social media advertising and app functions.
  • Ensures all communications meet established standards for appearance, quality and editorial content, style guide and branding standards, disclosures requirements and the established proofing process.
  • Works with vendors to create monthly dashboard in a timely manner and communicates social online results. Shares social media trends, norms, and developments impacting channel.
  • Executes and tracks assigned campaigns/projects to support Market Development objectives and goals.
  • Works collaboratively with other departments to gather stakeholder input and establish tracking/reports of projects. Qualifications, Experience, & Education:
    • Ensures full compliance with UNIFY Financial Credit Union Service Standards and the Bank Secrecy Act.
    • Assists the Marketing Department and Management as needed.
    • Performs all other duties as assigned See the UNIFY Difference! At UNIFY, we believe that each team member is a valued contributor. Through a teamwork approach, we strive to provide a positive and rewarding workplace that helps our team succeed. UNIFY provides a work environment which promotes learning, growth, and the opportunity for team members to challenge themselves. Competitive Compensation and Excellent Benefits Package* Includes: Medical (PPO/HMO), Prescription, Dental (PPO/DMO), Vision, Life, and Short- and Long-Term Disability Insurance Dependent and Medical Care - Flexible Spending Accounts Vacation, Sick, Personal and Holiday Pay 401(K) Plan with employer match Education reimbursement for approved programs UNIFY banking privileges for you and your family
      • All programs subject to review and change UNIFY is proud to be a drug-free, equal-opportunity employer. For more information on UNIFY, visit us at #CORP

Keywords: UNIFY Financial Credit Union, Las Vegas , Social Media & Marketing Lead, Advertising , Las Vegas, Nevada

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