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VP of Digital Marketing

Company: Karma and Luck
Location: Las Vegas
Posted on: April 8, 2021

Job Description:

Karma and Luck is the home for spirtual jewelry and home decor from around the world. We are uniting cultures by sharing beliefs, lifestyles and experiences of the far east, the middle east and beyond by celebrating the cultures together.--Please visit our website at www.karmaandluck.com for more information.The VP of Marketing is an integral member of the Executive Management Team and is responsible for all activities related to conceptualizing and implementing marketing strategies which included but are not limited to brand campaign strategy, media engagement, public relations, social media, and external communication.This individual will be seen as the brand ambassador and the brand story teller , will also be responsible for achieving marketing targets with respect to brand recognition, familiarity and equity. The VP will also interact closely with other department leadership such as Sales, Human Resources, Operations, Finance, Product Development, etc. to deliver required materials and assets.The position is responsible for hiring, educating, and directing the day-to-day activities of the marketing staff , crearive and social media team. The VP of Marketing is also responsible for managing the relationships of supporting agency partners engaged to deliver the execution of the company's brand strategy.Essential Duties and Responsibilities* Serve as VP of Markteting in the company, providing leadership in the area of marketing strategy* Assess team members and evaluate capabilities to provide the needed marketing skill sets and tactical disciplines necessary to carry out the overarching marketing strategies* Overseeing and provide direction to market research studies and competitive analysis* Ensure all marketing communications are coordinated and support the strategic marketing plan* Actively engage, cultivate, and manage media relationships either as the primary contact or in a supporting role to any other employee who may be required to interact with the media* Exercise judgment to prioritize media opportunities and prepare talking points, speeches, presentations and supporting material as needed* Manage the overall company marketing budget.* Deliver marketing plan in a fiscally responsible manner and within the budgetary guidelines set forth by senior management.* Manage media spend and optimize towards company KPIs - CPA & ROI* Thought leadership within the Education Publishing industry* Excellent communication skills* Strategic mindset with the ability to make difficult decisions* Well versed in SEO, web analytics and digital marketing strategies and tactics* Strong foundational understanding of MDM and CRM tools and strategies* Strong analytic and project management skills* Oversee external facing activities* Responsible for internal video production team* Responsible for website content and relevance* Continuously improve online marketing, thought leadership (where is the customer going, what are they downloading, etc.) and drip campaigns* Responsible to plan and execute Customer Advisory Council meetings* Responsible for customer advocacy programs* Develop planned and strategic events, conferences and trade shows which includes planning, guest speakers, and booth logistic* Demonstrate strong client focus and ability to build relationships effectively and quickly establishing trust, respect, and communication* Make data-driven decisions with the capacity to experiment and adapt* Provide continuous team learning and improvement* Show an in-depth knowledge of corporate governance and general management best business practicesQualifications* BS Degree in Marketing, Communications, or relevant field* Prefer 5 years of leading Marketing teams at the executive level* Proven work experience in marketing with demonstrable experience in designing, implementing and executing successful marketing, public relations, social media and communications campaigns

Keywords: Karma and Luck, Las Vegas , VP of Digital Marketing, Executive , Las Vegas, Nevada

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