Content Manager

Company: IGT
Location: Las Vegas
Posted on: January 15, 2022

Job Description:

IGT is excited to offer a prestigious position to build and lead its newly created PlaySports B2B sportsbook services, based at the IGT campus in Las Vegas.

The successful candidate will be joining an IGT PlaySports business team which already has the most successful B2B sports betting platform offering in the US. We are pursuing a long-term vision to bring world-class full-service sports betting solutions to every casino in every state and tribal territory of the US by leveraging all IGT's assets in this diverse marketplace, including our deep customer relationships, coast-to-coast licensing and our unrivalled global resources, experience and technical capabilities.

You will be able to craft compelling propositions and editorial to engage and attract users to our US Sports-Betting application.

The candidate should also be comfortable working with numbers and use data to drive decision making to decide on content themes and editorial angles in their role. Be comfortable with creating User Acquisition centered content.

Responsibilities:
Manage content of customer facing apps and screens
Collaboration with content team
Manage any ongoing promotions and bonuses
Monitor exposure and effectiveness
Monitor for promotion abuse
Propose improvements to head of the book
Communicate with the customer via established live channels
Inform customer on significant movements in the book
Inform customer on particular players, betting trends or potential bonus abuse
Inform customer when adding relevant new content to the app and customer facing screens
Advise customer on actions for large or suspicious bets
Participate in team meetings and contribute to team strategy roadmap
Perform any other duties given by Head of the book.

Qualifications:
Proven capabilities and experience in data-driven consumer-facing marketing and promotions, in any relevant sector.
Familiarity through direct involvement with core concepts and tasks in relationship marketing (such as creation and management of CRM campaigns), performance marketing (such as targeting, optimization, segmentation).
Able to demonstrate creativity and passion for excellence in driving positive returns for promotional and marketing activities.
Interest in and enthusiasm for Sports and Sports Betting is valuable but not essential.
Excellent time-management skills yet agile and able to work in a continuously changing environment.
Outgoing, positive and forward thinking.
Be excited to immerse yourself in a hard-working environment as part of a small, but fast growing, team.
Will be Required to Gain a NV Gaming License

Keywords: IGT, Las Vegas , Content Manager, Executive , Las Vegas, Nevada