SEO Strategy Manager - Remote
Company: Service Corporation International
Location: Las Vegas
Posted on: January 27, 2023
Job Description:
Our associates celebrate lives. We celebrate our
associates.Consider the possibilities of joining a Great Place to
Work!
Job Summary:
The Search Engine Optimization Strategy Manager is responsible for
developing the strategic vision and strategy to grow new user
acquisition by driving relevant organic search traffic to website
locations that make up the SCI brands (i.e. DignityMemorial.com,
all location websites, LifeWellCelebrated.com, etc.). Additionally,
this role will be responsible for planning and executing our search
optimization efforts alongside the content manager. This position
will also define and implement strategies and initiatives that
will:
- Enable our websites to be found easily and quickly
- Provide an unparalleled on-site user experience
- Facilitate ongoing engagement with visitors
- Encourage pre-planning and at-need inquiry generation
JOB RESPONSIBILITIES:
- Develop a holistic SEO strategy that grows organic search
traffic and conversions, and aligns with larger company goals and
priorities; execute against the roadmap; and track performance
- Partner with the digital product team to develop technical
implementation strategies to improve site structure and internal
linking
- Optimize landing pages for conversion and performance
improvements
- Partner with the Content Manager and SEO Agency to determine a
keyword strategy that hooks into the larger content strategy that
drive organic traffic and conversions
- Contribute SEO expertise to the overall website strategy and
collaborate with teammates to build new web pages and page types
that drive relevant traffic by meeting search intent
- Perform audits, research, and competitive analysis as
necessary
- Monitor and update Google Business Profile listings
- Develop a link-building strategy
- Run A/B tests to continually optimize headlines, title tags and
meta descriptions across location pages and more
- Monitor daily performance metrics.
This is not intended to be an all-inclusive list of the essential
functions or duties related to this job.
MINIMUM Requirements:
Education:
- A Bachelor's Degree in marketing or business related field.
Experience:
- 5-7 years of digital marketing experience
- 3 years of onsite and offsite Search Engine Optimization
- Experience partnering with product and IT to deliver technical
solutions that improve SEO
- Experience with web analytics
- Experience managing agency partnerships
- Google Search Console
- SEO tools like SEMRush, MOZ, Surfer SEO, BrightEdge
Knowledge, Skills and Abilities:
- Knowledge of current SEO techniques and best practices
- Analytical
- Organized
- Attention to detail
- Written and oral communication
- Ability to travel as needed
Work Environment:
- Work indoors during all seasons and weather conditions
- Comply with Corporate dress code policy
Work Postures:
- Sitting continuously for many hours per day, up to 6 hours per
day
- May climb stairs to access buildings
Physical Demands:
- Physical effort requiring manual dexterity is required,
includes paperwork, calculators, computers and phone usage
Work Hours:
- Working beyond standard hours as the need arises
- Travel up to 10%
Keywords: Service Corporation International, Las Vegas , SEO Strategy Manager - Remote, Executive , Las Vegas, Nevada
Didn't find what you're looking for? Search again!
Loading more jobs...