SEO Strategy Manager - Remote

Company: Service Corporation International
Location: Las Vegas
Posted on: January 27, 2023

Job Description:

Our associates celebrate lives. We celebrate our associates.Consider the possibilities of joining a Great Place to Work!
Job Summary:
The Search Engine Optimization Strategy Manager is responsible for developing the strategic vision and strategy to grow new user acquisition by driving relevant organic search traffic to website locations that make up the SCI brands (i.e. DignityMemorial.com, all location websites, LifeWellCelebrated.com, etc.). Additionally, this role will be responsible for planning and executing our search optimization efforts alongside the content manager. This position will also define and implement strategies and initiatives that will:

• Enable our websites to be found easily and quickly
• Provide an unparalleled on-site user experience
• Facilitate ongoing engagement with visitors
• Encourage pre-planning and at-need inquiry generation
  
  JOB RESPONSIBILITIES:
  • Develop a holistic SEO strategy that grows organic search traffic and conversions, and aligns with larger company goals and priorities; execute against the roadmap; and track performance
  • Partner with the digital product team to develop technical implementation strategies to improve site structure and internal linking
  • Optimize landing pages for conversion and performance improvements
  • Partner with the Content Manager and SEO Agency to determine a keyword strategy that hooks into the larger content strategy that drive organic traffic and conversions
  • Contribute SEO expertise to the overall website strategy and collaborate with teammates to build new web pages and page types that drive relevant traffic by meeting search intent
  • Perform audits, research, and competitive analysis as necessary
  • Monitor and update Google Business Profile listings
  • Develop a link-building strategy
  • Run A/B tests to continually optimize headlines, title tags and meta descriptions across location pages and more
  • Monitor daily performance metrics.
    This is not intended to be an all-inclusive list of the essential functions or duties related to this job.
    MINIMUM Requirements:
    Education:
    • A Bachelor's Degree in marketing or business related field.
      Experience:
      • 5-7 years of digital marketing experience
      • 3 years of onsite and offsite Search Engine Optimization
      • Experience partnering with product and IT to deliver technical solutions that improve SEO
      • Experience with web analytics
      • Experience managing agency partnerships
      • Google Search Console
      • SEO tools like SEMRush, MOZ, Surfer SEO, BrightEdge
        Knowledge, Skills and Abilities:
        • Knowledge of current SEO techniques and best practices
        • Analytical
        • Organized
        • Attention to detail
        • Written and oral communication
        • Ability to travel as needed
          Work Environment:
          • Work indoors during all seasons and weather conditions
          • Comply with Corporate dress code policy
            Work Postures:
            • Sitting continuously for many hours per day, up to 6 hours per day
            • May climb stairs to access buildings
              Physical Demands:
              • Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage
                Work Hours:
                • Working beyond standard hours as the need arises
                • Travel up to 10%

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