Manager, Marketing and Brand Experience
Company: FlyOver Attractions by Pursuit
Location: Las Vegas
Posted on: May 24, 2023
The Marketing & Brand Experience Manager is responsible for all marketing activities and programs that drive consumer direct visitation and revenue at FlyOver in Las Vegas. This position is a highly collaborative role that works with the larger Pursuit marketing team to ensure our marketing, advertising, media, and sales channel strategies are driving strong commercial returns and rapidly growing our business.
This is a hybrid role, typically three days in the office and two from home. -
The Manager, Marketing & Brand Experience will focus on the following core responsibilities:
/ - - - - - - Strategic planning
/ - - - - - - Marketing performance
/ - - - - - - Marketing campaign and promotions
/ - - - - - - Collateral and advertising strategies
/ - - - - - - Brand experience
/ - - - - - - Budget formulation and management
/ - - - - - - Stakeholder communications
/ - - - - - - Agency relationships
/ - - - - - - Build and optimize marketing strategies that increase brand awareness, engagement and conversion in collaboration with the larger marketing support team.
/ - - - - - - Collaborate on creation of annual marketing plans and budget. Including evaluating media buys and the development of supportive content, marketing team participation and reporting on seasonal events, campaigns and programming.
/ - - - - - - Leverage the support of the larger Pursuit organization and external marketing agencies to deliver targeted, relevant and effective marketing communications, promotions, social engagement, website conversion, brand experience and ultimately increased attraction ticket sales.
/ - - - - - - Be a brand advocate for FlyOver, constantly evaluating and ensuring all touchpoints within the guest experience align to brand.
/ - - - - - - Lead/own relationships with local marketing partners, DMOs, tourism authorities and boards.
/ - - - - - - Assist with regional and travel media visits including the management of all in-market FAM logistics.
/ - - - - - - Collaborate on social media engagement activities and on-site content capture.
/ - - - - - - Project manage the creation of signage and small creative projects and act as the point person for other departments when requesting updated and/or new signage.
/ - - - - - - Provide guidance to the web development team on updates and maintaining content on the website and work with other members of the Pursuit digital marketing team to increase the overall conversion rate and user experience.
/ - - - - - - Compile weekly and monthly marketing performance reports and working with the Director, FlyOver to provide insight on such reports.
/ - - - - - - Manage the marketing budget and have the ability to process invoices and update the budget as directed by the Director, FlyOver.
/ - - - - - - Support the Director, FlyOver and the larger Pursuit marketing team with all other tasks as directed.
This list describes a lot of what a Manager, Marketing & Brand Experience does, but no job description can anticipate every single issue or project that could come up. - Pursuit and FlyOver might need to reduce, add, or change job tasks from time to time.
/ - - - - - - Bachelor's degree in marketing, communications, resort management, tourism or general business is preferred
/ - - - - - - Minimum 3 years' experience in marketing required
/ - - - - - - Strong knowledge of hospitality, marketing, public relations and accounting principles is required
/ - - - - - - Advanced computer knowledge is required: MS Office, Adobe CS suite, digital marketing, social media
/ - - - - - - Excellent oral & written communications skills required; including public speaking
/ - - - - - - Fluent in English
/ - - - - - - Ability to build & maintain professional relationships required within all divisions of FlyOver Attractions, Pursuit, Viad, local community organizations and our suppliers & vendors
/ - - - - - - A valid driver's license is required
/ - - - - - - A valid United States passport is required
To handle this job successfully, any person hired has to be able to perform each task well. FlyOver Las Vegas will make any reasonable accommodation possible to help a person with disabilities to perform their job. - This job is based in Las Vegas, NV with Pursuit's FlyOver team. - Pursuit strongly recommends all staff to be fully vaccinated against COVID-19; as vaccine policies vary between the US and Canada, some unvaccinated candidates may be subject to certain restrictions. -
ABOUT FLYOVER ATTRACTIONS
The FlyOver attractions team brings new attractions to life and oversees existing operations. FlyOver, the Ultimate Flying Ride, utilizes state-of-the-art technology to give you the feeling of flight. You hang suspended, feet dangling, before a 20-metre spherical screen while our film whisks you away on an exhilarating journey across some of the world's most iconic landscapes. Special effects, including wind, mist and scents, combine with the ride's motion to create an unforgettable experience. Currently, there are FlyOver's located in Vancouver, B.C., Reykjavik, Iceland, Las Vegas, Nevada and coming soon - in Toronto and Chicago. - Several future FlyOver locations are proposed and are in the development stage.
ABOUT PURSUIT -
Pursuit is a hospitality and attractions company that connects guests and staff to iconic places through unforgettable and inspiring experiences and strives to become the world's leading provider of experiential adventure travel. - Pursuit generates revenue and shareholder value as one of two business units operated by Viad, an S&P SmallCap 600 international experiential services company, traded on the New York Stock Exchange under the symbol VVI.
We deliver rich travel experiences to the global market in iconic destinations through its unique hotels and lodges, recreational attractions, ground transportation services, retail, food and beverage, sightseeing, tours and travel products
EEO InformationPursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics. Pursuit values diverse backgrounds and experience and we welcome all who are eligible to work in Canada to apply! We thank all candidates for their interest, however, please note that only applicants selected for further consideration will be contacted. If selected for an interview, please advise us if you require an accommodation.
Keywords: FlyOver Attractions by Pursuit, Las Vegas , Manager, Marketing and Brand Experience, Executive , Las Vegas, Nevada
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