Marketing Manager - Ole Red Las Vegas

Company: Ryman Hospitality Properties
Location: Las Vegas
Posted on: September 8, 2023

Job Description:

Job Description

The Marketing Manager will manage local marketing strategies to boost venue growth and hit targets for Ole Red Las Vegas. They will collaborate with corporate marketing and venue leaders to enhance restaurant, bar, and entertainment venue profitability.

Reports to the General Manager with a connection to the Opry Entertainment Group marketing team.

Job Responsibilities:

• Marketing Strategy: Develop and execute in-venue marketing strategies, including promotional communications, event activations, and lead generation promotions in alignment with the broader strategy.
• Collateral Management: Create, coordinate, and maintain in-venue marketing collateral.
• Market Analysis: Continually evaluate the local market to refine marketing strategies.
• Social Media and Web: Coordinate and execute local social media coverage, manage the website, and maintain event calendars.
• Guest Reviews: Manage guest reviews and implement strategies to improve quality and quantity.
• Partnerships and Budget: Create local relationships, oversee partnerships, and manage marketing budgets.
• Menu Refresh: Coordinate menu updates and approvals.
• Financial Oversight: Engage in venue marketing budget management and participate in financial reviews.
• Performance Tracking: Evaluate event effectiveness with trackable KPIs and report findings.
• Public Relations: Serve as the point of contact for local press and public relations.
• Brand Alignment: Ensure all marketing efforts align with corporate brand standards and plans.
• Additional Duties: Perform other assigned duties.
• Attendance: Maintain regular and reliable attendance.Requirements
  
  The ideal candidate for this role will have...
  • Either a degree in marketing, or a combination of practical experience and education
  • At least3 years of marketing experience, ideally with a focus on restaurant marketing
  • Proficiency in social and digital media marketing
  • Prior exposure to ticketed event marketing is a plus!
  • Strong interpersonal, written, and verbal communication skills
  • Strategic thinking, solid judgment, and decision-making abilities
  • Business acumen for financial and customer data
  • High dependability and results-driven mindset
  • Excellent organization and detail-oriented skills
  • Alignment with company values
  • Proficiency in Microsoft Office
  • Knowledge and experience with design software, including Adobe Creative Suite
    
    OLE RED LAS VEGAS - OPENING Q1 2024

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