Head Of Ecommerce

Company: GOHUNT
Location: Las Vegas
Posted on: May 15, 2022

Job Description:

About GOHUNT
GOHUNT is a rapidly growing company that puts the best technology and gear into the hands of hunters and anyone who loves the outdoors. We've taken over the Western big game hunting industry by giving ethical, fair-chase hunters better tools to pursue their passion. We take pride in staying mission focused while still enjoying ourselves and offering a world-class customer experience. If you're someone with grit and integrity, we'd love to have you on our team.

Vision & Mission
We support conservation through hunting.

Hunters secure more tags and have more success because we put the best technology and gear into their hands. Our tech cuts through hunting's complexities to uncover opportunities that most folks don't even know exist, and we provide the expertise and gear needed to get it done in the field. That means more money for conservation and more support for wildlife management, preserving public lands for generations to come.

Role Overview

We are looking for an experienced Head of eCommerce who will be an integral part of the GOHUNT leadership team. The Head of eCommerce will own our overarching eCommerce strategy and customer experience end-to-end, including oversight for all resources spanning eCommerce merchandising, category buying, and our warehouse associates, and cross-team collaborations with our marketing, technology, content and finance teams. While reporting to the President, the Head of eCommerce will own the eCommerce P&L and will work closely across functions to deliver an amazing customer experience. They will possess strong critical thinking and organizational skills, and will obsess over the customer experience. They will be flexible, creative, analytical, and able to drive initiatives through to completion. Keys to success also include strong ownership values, a passion for innovation, and hustle.

The position is full-time and is based in our Las Vegas office.

Responsibilities
Managing the full eCommerce P/L. Setting the revenue targets, building out and executing the operating budget and managing the profitability of the division.
Improving the rate of sell-through, site traffic, average order value, conversion rate, product availability and service levels to ensure sales forecast is regularly updated. Work with key partners to develop solutions to challenges in these areas.
Creating and executing an A/B testing strategy with goals to A) increase conversion rate B) improve average order value and C) eliminate friction. These tests will be conducted throughout the onsite journey (navigation, product pages, checkout, etc.)
Optimizing merchandising so it's easy for every customer to find what they're looking for.
Creating and monitoring customer feedback loops that facilitate improvements.
Collaborating with the appropriate partners to elevate our SEO strategy and effectiveness.
Creating a roadmap for the store while ensuring site stability and flexibility. As part of that roadmap, play the role of vocal stakeholder to technology enhancements.
Ensuring we have the right product mix at the right time for our customers.
Leading planning and inventory management strategies, spanning planning, assortment, procurement, information and replenishment/allocation for all merchandise categories.
Closely collaborating with Marketing and Technology to ensure we are successfully executing end-to-end.
Ensuring the strategic assortment direction aligns with the holistic merchandising vision, supporting enterprise membership, impact and activity objectives to deliver profitability and sales goals.
Ensuring identification of key customer, activity, product and lifestyle trends affecting specialty shop category responsibilities and develops merchandising plans to meet market opportunities.
Building out the product mix for the site that brings new and repeat hunters to our store as well as hits our margin and profitability goals.
Leveraging your experience as a leader of people, to effectively manage, mentor, coach, and inspire your team. You'll also be slightly obsessive about your internal team's career goals and development.

THE MEASUREMENTS THAT MATTER
eCommerce revenue and channel profitability
Customer experience, site intuitiveness and ease-of-use
Conversion rate and average order value
Order accuracy and timely product delivery

Requirements
10+ years of related experience, including 5+ years of leading eCommerce teams.
A proven conversion rate optimization experience.
A passion for personal growth and development. More specifically, you want to be a thought leader - one of the best in your field. You'll be able to demonstrate that you have an obsession for learning from other brands and other practitioners.
You're naturally inquisitive and unafraid to admit that you don't know something. When you need to learn, you'll dive in and level up so that you can better understand or ask tough questions. You rarely take something at face value and like to make sure you fully understand an issue or opportunity.
You'll demonstrate a natural motivation for continuous improvement by leveraging your natural curiosity to test assumptions.
Analyzing data to make improvements.
Being intentional with your inherent goal to stay abreast of the latest trends, strategies, and tactics for your field.
A love for eCommerce and online shopping. You enjoy analyzing what others are doing as they might inspire your next experiment or improvement.
An entrepreneurial spirit with an ability to be responsive to changing priorities and emerging business needs.
A passion for winning.
A solid understanding of SEO and its best practices.
An eye for the small stuff. It's the details that make a good company great.
Strong collaboration skills, a desire to be remarkable, and a fun personality.

Not required, but nice to haves:
Shopify experience
Passion for the outdoors
Experience in enthusiast markets

Keywords: GOHUNT, Las Vegas , Head Of Ecommerce, Other , Las Vegas, Nevada