Head Of Ecommerce
Location: Las Vegas
Posted on: May 15, 2022
GOHUNT is a rapidly growing company that puts the best technology
and gear into the hands of hunters and anyone who loves the
outdoors. We've taken over the Western big game hunting industry by
giving ethical, fair-chase hunters better tools to pursue their
passion. We take pride in staying mission focused while still
enjoying ourselves and offering a world-class customer experience.
If you're someone with grit and integrity, we'd love to have you on
Vision & Mission
We support conservation through hunting.
Hunters secure more tags and have more success because we put the
best technology and gear into their hands. Our tech cuts through
hunting's complexities to uncover opportunities that most folks
don't even know exist, and we provide the expertise and gear needed
to get it done in the field. That means more money for conservation
and more support for wildlife management, preserving public lands
for generations to come.
We are looking for an experienced Head of eCommerce who will be an
integral part of the GOHUNT leadership team. The Head of eCommerce
will own our overarching eCommerce strategy and customer experience
end-to-end, including oversight for all resources spanning
eCommerce merchandising, category buying, and our warehouse
associates, and cross-team collaborations with our marketing,
technology, content and finance teams. While reporting to the
President, the Head of eCommerce will own the eCommerce P&L and
will work closely across functions to deliver an amazing customer
experience. They will possess strong critical thinking and
organizational skills, and will obsess over the customer
experience. They will be flexible, creative, analytical, and able
to drive initiatives through to completion. Keys to success also
include strong ownership values, a passion for innovation, and
The position is full-time and is based in our Las Vegas office.
Managing the full eCommerce P/L. Setting the revenue targets,
building out and executing the operating budget and managing the
profitability of the division.
Improving the rate of sell-through, site traffic, average order
value, conversion rate, product availability and service levels to
ensure sales forecast is regularly updated. Work with key partners
to develop solutions to challenges in these areas.
Creating and executing an A/B testing strategy with goals to A)
increase conversion rate B) improve average order value and C)
eliminate friction. These tests will be conducted throughout the
onsite journey (navigation, product pages, checkout, etc.)
Optimizing merchandising so it's easy for every customer to find
what they're looking for.
Creating and monitoring customer feedback loops that facilitate
Collaborating with the appropriate partners to elevate our SEO
strategy and effectiveness.
Creating a roadmap for the store while ensuring site stability and
flexibility. As part of that roadmap, play the role of vocal
stakeholder to technology enhancements.
Ensuring we have the right product mix at the right time for our
Leading planning and inventory management strategies, spanning
planning, assortment, procurement, information and
replenishment/allocation for all merchandise categories.
Closely collaborating with Marketing and Technology to ensure we
are successfully executing end-to-end.
Ensuring the strategic assortment direction aligns with the
holistic merchandising vision, supporting enterprise membership,
impact and activity objectives to deliver profitability and sales
Ensuring identification of key customer, activity, product and
lifestyle trends affecting specialty shop category responsibilities
and develops merchandising plans to meet market opportunities.
Building out the product mix for the site that brings new and
repeat hunters to our store as well as hits our margin and
Leveraging your experience as a leader of people, to effectively
manage, mentor, coach, and inspire your team. You'll also be
slightly obsessive about your internal team's career goals and
THE MEASUREMENTS THAT MATTER
eCommerce revenue and channel profitability
Customer experience, site intuitiveness and ease-of-use
Conversion rate and average order value
Order accuracy and timely product delivery
10+ years of related experience, including 5+ years of leading
A proven conversion rate optimization experience.
A passion for personal growth and development. More specifically,
you want to be a thought leader - one of the best in your field.
You'll be able to demonstrate that you have an obsession for
learning from other brands and other practitioners.
You're naturally inquisitive and unafraid to admit that you don't
know something. When you need to learn, you'll dive in and level up
so that you can better understand or ask tough questions. You
rarely take something at face value and like to make sure you fully
understand an issue or opportunity.
You'll demonstrate a natural motivation for continuous improvement
by leveraging your natural curiosity to test assumptions.
Analyzing data to make improvements.
Being intentional with your inherent goal to stay abreast of the
latest trends, strategies, and tactics for your field.
A love for eCommerce and online shopping. You enjoy analyzing what
others are doing as they might inspire your next experiment or
An entrepreneurial spirit with an ability to be responsive to
changing priorities and emerging business needs.
A passion for winning.
A solid understanding of SEO and its best practices.
An eye for the small stuff. It's the details that make a good
Strong collaboration skills, a desire to be remarkable, and a fun
Not required, but nice to haves:
Passion for the outdoors
Experience in enthusiast markets
Keywords: GOHUNT, Las Vegas , Head Of Ecommerce, Other , Las Vegas, Nevada
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