Marketing Manager Cannabis

Company: Planet 13
Location: Las Vegas
Posted on: February 19, 2026

Job Description:

Job Description Job Description:\n\nAs a top Las Vegas dispensary, Planet 13 strives to provide the best quality recreational cannabis, cannabis extracts, and infused products available at competitive prices and with compassion that can only come from those who are knowledgeable in the field.SummaryThe Marketing Manager is responsible for developing and executing integrated marketing strategies that drive customer acquisition, engagement, and brand growth. This role oversees campaign strategy across digital, experiential, and retail channels, manages vendor and partner relationships, and collaborates closely with marketing leadership to ensure alignment, performance, and operational excellence.Essential Duties and Responsibilities include the following. Other duties may be assigned.Campaign Strategy & ExecutionManage campaign strategy for customer acquisition and engagement initiatives across digital and experiential channelsOwn strategy and oversight of CRM-driven Email, SMS, and Push campaigns, ensuring alignment with business objectivesPartner with the Director to develop and monitor digital signage strategy, ensuring consistency with active campaignsCollaborate with leadership on online campaign strategy, including email, website, social media, and digital advertising Experiential Events & PartnershipsManage event planning and execution, including logistics, vendor coordination, and on-site supportCoordinate social media content production, including photo shoots and related production logisticsManage social media posting and strategy as neededManage celebrity appearances and partnerships, including outreach, scheduling, approvals, and coordinationSupport the Director in strategic brand partnership discussions, outreach, and negotiations Vendor & External Campaign ManagementPartner with vendors to develop and launch external marketing campaigns, including performance reporting and insightsManage relationships with vendors, freelancers, and agencies to ensure timely, high-quality deliveryOversee vendor invoicing, scopes of work, and deliverables as directed Website & Digital ExperienceOwn website content strategy related to promotions, specials, page creation, and updatesAssist with website development, operations, and ongoing maintenanceSupport initiatives related to ADA compliance, SEO, site infrastructure, and overall site integrityCoordinate with vendors on website development projects as needed Loyalty & Customer ExperienceAssist in the management and optimization of the Customer Loyalty Program, ensuring a seamless and valuable customer experienceSupport loyalty-related processes, communications, and program enhancements Analytics, Reporting & OptimizationReview and analyze campaign performance; provide post-campaign analysis and insightsManage Google Analytics, tagging, and reporting tools to track performance and inform decision-makingTranslate data into actionable recommendations for optimization and growth Project & Workflow ManagementManage and oversee end-to-end campaign workflows to ensure timely executionMaintain and communicate product status updates to support campaign planningTrack campaign progress and follow up to keep work moving on scheduleManage and support the marketing trafficker, prioritizing work and resolving bottlenecks to ensure on-time delivery Operations & Cross-Functional CollaborationManage and support multiple marketing projects across internal teams and third-party partnersWork closely with the Marketing team to ensure consistent branding, creative presentation, and messagingFollow and promote organizational best practices for marketing campaigns and workflowsOversee administrative tasks and support departmental operationsPerform other duties as assigned Supervisory ResponsibilitiesManages a total of 1-2 employees in the Marketing Department. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Passion for the cannabis industry and destigmatizing plant-based wellness.Creative thinker who thrives on innovation and storytelling.Comfortable navigating ambiguity and change in a fast-evolving regulatory space.Excellent visual and written communication skills with a sharp eye for detail. Education and/or ExperienceBachelor’s degree or equivalent experience5 years of experience in marketing strategy, campaign management, or marketing operationsStrong experience across digital marketing, experiential marketing, and vendor managementFamiliarity with CRM platforms, email/SMS marketing, analytics tools, and website CMS platformsExperience with word press or content management systemsExperience with basic website coding language (HTML, CSS, etc.)Experience with Adobe Creative Cloud or similar design softwareExperience with online advertising, paid search and programmatic advertisingHighly organized with the ability to manage multiple priorities in a fast-paced environmentStrong communication and cross-functional collaboration skills Competencies To perform the job successfully, an individual should demonstrate the following competencies:Analytical - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs workflows and procedures.Continuous Learning - Assesses own strengths and weaknesses; seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others.Job Knowledge - Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.Use of Technology - Demonstrates required skills; adapts to new technologies; troubleshoots technological problems; uses technology to increase productivity; keeps technical skills up to date.Design - Generates creative solutions; translates concepts and information into images; uses feedback to modify designs; applies design principles; demonstrates attention to detail.Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.Customer Service - Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance; meets commitments. Communications - Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.Cooperation - Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates in meetings.Teamwork - Balances team and individual responsibilities; exhibits objectivity and openness to others' views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone's efforts to succeed.Written Communication - Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.Change Management - Develops workable implementation plans; communicates changes effectively; builds commitment and overcomes resistance; prepares and supports those affected by change; monitors transition and evaluates results.Delegation - Delegates work assignments; matches the responsibility to the person; gives authority to work independently; sets expectations and monitors delegated activities; provides recognition for results.Leadership - Exhibits confidence in self and others; inspires and motivates others to perform well; effectively influences actions and opinions of others; accepts feedback from others; gives appropriate recognition to others.Managing People - Includes staff in planning, decision-making, facilitating and process improvement; takes responsibility for subordinates' activities; makes self-available to staff; provides regular performance feedback; develops subordinates' skills and encourages growth; solicits and applies customer feedback (internal and external); fosters quality focus in others; improves processes, products and services.; continually works to improve supervisory skills.Quality Management - Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.Business Acumen - Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.Conflict Resolution - Encourages open communications; confronts difficult situations; maintains objectivity; keeps emotions under control; uses negotiation skills to resolve conflicts.Impact & Influence - Pursues and wins support for ideas; displays ability to influence key decision-makers; achieves win-win outcomes; uses authority appropriately to accomplish goals; addresses divergent opinions.Recruitment & Staffing - Utilizes recruitment sources; exhibits sound interviewing skills; presents positive, realistic view of the organization; analyzes and forecasts staffing needs; makes quality hiring decisions.Cost Consciousness - Works within approved budget; develops and implements cost saving measures; contributes to profits and revenue; conserves organizational resources.Ethics - Treats people with respect; promotes a harassment-free environment; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.Strategic Thinking - Develops strategies to achieve organizational goals; understands organization's strengths & weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.Adaptability - Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.Achievement Focus - Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; recognizes and acts on opportunities; takes calculated risks to accomplish goals.Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals.; completes tasks on time or notifies appropriate person with an alternate plan.Initiative - Volunteers readily; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.Innovation - Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others' attention.Judgement - Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.Planning/Organizing - Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.Safety and Security - Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly. Language Skills Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.Mathematical Skills Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.Reasoning Ability Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.Computer Skills To perform this job successfully, an individual should be proficient in Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and industry-specific software.Proficiency in social media management tools (e.g., Later, Sprout, Hootsuite) and analytics dashboards.Working knowledge of Meta Business Suite, TikTok, YouTube Shorts, and LinkedIn campaigns and solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).Certificates, Licenses, RegistrationsMust be 21 years of age or older.NV State Agent Card Required.OSHA 30 Required (company paid) to be completed within 6 months of hiring.Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to stand, walk, sit, reach with hands and arms and stoop, kneel, crouch, or crawl. The employee is occasionally required to climb or balance and taste or smell. The employee must occasionally lift a

Keywords: Planet 13, Las Vegas , Marketing Manager Cannabis, PR / Public Relations , Las Vegas, Nevada