Sr Manager - SEO & GEO
Company: Wynn Las Vegas
Location: Las Vegas
Posted on: February 15, 2026
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Job Description:
Job Description Job Description Company Description Job
Description Wynn Resorts is seeking an experienced Senior Manager
of Search Engine Optimization (SEO) and Generative Engine
Optimization (GEO) to lead our search strategy in a rapidly
evolving landscape. This role oversees both traditional SEO
(Google, Bing, YouTube, local listings, etc.) and GEO strategies to
ensure our brand and content surface prominently across large
language models (LLMs), AI assistants, and generative search
platforms such as Google Gemini, ChatGPT, Perplexity, and other
emerging platforms. You will play a critical role in driving
organic growth, optimizing visibility in AI-powered results, and
future-proofing Wynn’s content strategy within a shifting search
ecosystem. This position will report in person to our Las Vegas
corporate office. Key Responsibilities Lead and scale SEO & GEO
strategies to maximize visibility across traditional search engines
and emerging AI-driven platforms. Shape content, structured data,
and entity optimization strategies to influence how LLMs surface
and cite brand mentions. Drive technical SEO improvements across
web, mobile, and app platforms, including site architecture,
indexing, schema markup, and mobile optimization. Collaborate with
content, product, and engineering teams to embed SEO & GEO best
practices into digital experiences and campaigns. Monitor and
analyze performance using Semrush, Google Search Console, and
Google Analytics, reporting on KPIs such as traffic, engagement,
and conversions. Stay ahead of SEO and GEO trends, serving as a
thought leader and advisor to internal stakeholders. Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a
related field 3–5 years of proven experience developing and
executing successful SEO strategies in a managerial or senior role
Strong technical SEO expertise (canonicalization, sitemaps,
crawlability, schema markup, page speed, etc.) Hands-on experience
with Google Search Console, Bing Webmaster Tools, Google Analytics,
and other SEO platforms Experience conducting technical SEO audits
on enterprise-scale websites (100 pages) Proficiency with SEO tools
such as Screaming Frog; advanced Excel skills (pivot tables,
lookups, conditional functions) Background in managing content
within a CMS; familiarity with Contentful is a plus Experience with
site migrations and consolidations is a plus Working knowledge of
HTML, CSS, and JavaScript is a plus *Local candidates strongly
preferred - relocation assistance is not available This is an
in-office position at our Las Vegas Nevada property - remote and/or
telecommuting is not available Additional Information Wynn Resorts
is an equal opportunity employer committed to hiring a diverse
workforce and sustaining an inclusive culture. Wynn Resorts does
not discriminate on the basis of disability, veteran status or any
other basis protected under federal, state or local laws
confidential according to EEO guidelines.
Keywords: Wynn Las Vegas, Las Vegas , Sr Manager - SEO & GEO, IT / Software / Systems , Las Vegas, Nevada
